The BGF portfolio includes both Purple and Evolve. Purple has already grown rapidly under BGF’s direction since October 2023, while Evolve announced its investment with BGF early this year.
Because the two businesses share similar goals and principles, Evolve was a logical addition to Purple’s growth plan, promoting more productivity and freeing up funds for other company development initiatives. Purple will take advantage of Evolve’s extensive knowledge as it enters new markets, such as the hospitality sector, to provide both new and returning customers the best guest Wi-Fi experience in the business.
Commenting on the partnership, Alan Stephenson-Brown, CEO at Evolve, said: “Guest Wi-Fi is no longer a ‘nice to have’ but vitally important to businesses across the retail and hospitality sectors. Enabling customers to connect and use various digital services in-store or on-the-go, as well as being a valuable marketing tool for businesses that offers insights into customer behaviour, Evolve remains committed to providing our customers with industry-leading Guest Wi-Fi services.
“Purple has an impressive track record when it comes to enhancing visitor experiences, optimising efficiency, and increasing cost-effectiveness. I am confident that this partnership, and the change in Wi-Fi provider, will only benefit our customers and their customers with a scalable and modern solution.”
Initially started in 2012 out of frustration for poor guest Wi-Fi connections, Purple has evolved into the ultimate tool for businesses to turn their physical venues into intelligent spaces. Today, Purple helps physical venues thrive by enhancing visitor experiences, optimising staff efficiency, and driving additional revenue with our hardware-agnostic indoor location services. With a team of over 120 dedicated employees, Purple is focused on delivering a cutting-edge, industry-leading solution and is expanding rapidly.
Gavin Wheeldon, CEO at Purple, added: “We are delighted to be working with Evolve as they embark on the next chapter of their growth plan. Evolve has an established and respected role in the hospitality industry, among other sectors, and we are confident that our joint offering will provide real added value to those businesses. By working together with Evolve to provide an improved Guest Wi-Fi service, we are creating a unique and best-in-class solution for the market. The joint credibility of Purple and Evolve will ensure that we can help to scale businesses in a robust marketplace.”
Since it was founded in 2005 with guest wi-fi as its primary product, Evolve has seen rapid expansion by adding internet access, SD-WAN, and a variety of cutting-edge IT support services. As a fully managed B2B network provider with operations in 12 countries, Evolve provides dependable, secure, and resilient solutions to its customers.
Since its inception, Evolve has established a solid reputation for assisting companies in lowering expenses and streamlining service management across a range of industries, including retail, hotels, food-to-go (FTG), and franchising for petroleum. Businesses need Evolve’s fully managed network solutions and guest Wi-Fi services in order to run smoothly and provide a seamless customer experience.
End
About Evolve Business Group and Evolve
Evolve Business Group is an independently owned company that specialises in providing end-to-end IT and managed network solutions to a range of businesses. Evolve is helping businesses to reduce costs and simplify the management of services and give business owners and their teams more time to do what they do best.
Founded in 2005, it has worked with a variety of customers across different industries around the world, building a team of highly experienced specialists to help create effective and efficient packages using any combination of different offerings. It keeps a range of cross-sector networks protected and connected.
