Evolve Unplugged: Rewind – Key themes from Evolve’s Reseller Channel Launch

Evolve Unplugged Reseller Channel Q&A
Reading Time: 4 minutes

Evolve Unplugged Rewind: Key themes from Evolve’s reseller channel launch

On the 20th of June, Evolve launched their highly anticipated reseller channel launch and portal, Nexus. In celebration of the momentous day, they held a live Q&A session, which is available to view here. The panel included CEO Alan Stephenson-Brown, Commercial Director, Neil Muttock, and Development Director, Adam Cole; the session was hosted by Constance Smith, Marketing Manager.

The event was held to bring light to the amazing features and development story that come along with the reseller channel and portal, they wanted to highlight key information for their existing partners and any businesses interested in starting their journey with Evolve.

Keep reading to find out some of the key information highlighted during the session, the full session is available to watch on our YouTube channel @Evolvebg.

Lancashire, UK – 2023

Q: Who is the reseller channel designed for, and what are its main benefits?

A: The reseller channel is designed to cater to the needs of various partners and resellers. Nexus, our reseller portal’s main benefits lie in providing a centralised platform for ordering SD-WAN solutions, Business-grade Connectivity, and Guest Wi-Fi. Unlike traditional partner channels that required customers to navigate multiple portals for different orders, Nexus simplifies the process by offering a single portal to access all solutions in one place. This streamlined approach significantly improves convenience for users.

Q: How does the Nexus portal contribute to the overall reseller channel?

A: The Nexus portal plays a crucial role in the reseller channel by encompassing all three solutions within its platform. Emphasising ease of consumption, the portal enables a six-step order process that covers all components. Beginning with Business-Grade Connectivity, users gain access to a wide range of connectivity options, from ADSL to high-speed lines of up to 10 Gbps. Additionally, the portal offers various hardware options, making it a comprehensive solution for resellers.

Q: Why was the name “nexus” chosen for the portal?

A: The name “Nexus” holds two significant meanings. Firstly, it symbolises the connection between different entities, representing partnerships with various resellers and the aim to expand that network further. Secondly, it references a central or focal point, indicating that the portal serves as a single hub where resellers can start their day. From order management to fault management to the simplicity of ordering the complete solution, Nexus provides a clear and comprehensive platform for resellers.

Q: Are there any resellers currently signed up for the reseller channel? Who are the current partners?

A: MLR Networks is our first partner to gain access to the reseller channel. They are a local company based in Runcorn, located in the northwest. We have worked collaboratively with MLR Networks to understand their specific requirements and ensure the portal’s functionalities meet their needs effectively. We are expanding this reseller customer base currently and are excited to welcome new, strategic partners to the channel. 

Q: Could you explain the development process behind the Nexus portal?

A: Once we decided to create the portal, we quickly realised that we could integrate it seamlessly with our existing systems, leveraging our extensive experience in developing our internal systems. Our in-house development team, which dedicates approximately 200 hours per week to development, aimed to prioritise the customer experience by focusing on the speed and ease of the order process. The functionality of the portal aims to support our customers’ ongoing business growth.

Q: Adam mentioned his passion for owning the whole delivery process. Can you elaborate on that and the benefits of having an in-house development team?

A: We have always been committed to owning the entire delivery process, which includes developing all our solutions in-house. This approach allows us to have full control over the development process and adapt to the varying needs of our partners. Off-the-shelf products often fall short of meeting specific requirements, and having our own development team enables us to tailor solutions to individual partners’ needs. We can customise the portal to align with partners’ workflows, processes, and support guides, ensuring ease of use and transparency.

Q: In terms of integration and coverage, what capabilities does the reseller channel offer?

A: Our development process enables us to quickly onboard new Internet Service Providers (ISPs), resulting in fast integration capabilities. Currently, we have integrated with eight carriers, providing us with extensive UK coverage. Our strategic alignment with partners and carriers allows us to offer integration possibilities with nearly any entity. With the reseller channel, we can perform address searches within 10 seconds, ensuring efficient and comprehensive service.

Q: Our company values include being proactive. How does this value translate to customer support and delivery?

A: Proactivity is crucial to our customer support function. In the direct space, we have demonstrated our commitment by taking ownership of 86% of all support tickets raised last year. This means that when primary connections experience faults and fail to switch over to backup lines within the device, we notify customers before they are even aware of the issue. By being proactive in the background, we ensure uninterrupted connectivity for our end customers, showcasing our dedication to excellent support and service.



About Evolve Business Group and Evolve

Evolve Business Group is an independently owned company that specialises in providing end-to-end IT and managed network solutions to a range of businesses. Comprising of the Evolve and GB3 brands, it is helping businesses to reduce costs and simplify the management of services and give business owners and their teams more time to do what they do best.

Founded in 2005, it has worked with a variety of clients across different industries around the world, building a team of highly experienced specialists to help create effective and efficient packages using any combination of different offerings. It keeps a range of cross-sector networks protected and connected.


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