Why Guest Wi-Fi Is Beneficial For Your Business?

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Guest Wi-Fi refers to a separate wireless network provided by businesses specifically for visitors and customers to access the internet without using their personal mobile data while on the premises. This network is typically segregated from the internal corporate network used by employees and may have different security settings and access controls. There are many benefits to having guest Wi-Fi set up for your business, which we will be discussing below.

Is Guest Wi-Fi A Good Idea?
Yes! Setting up guest Wi-Fi yourself or through a provider such as Evolve is a great idea for several reasons, the main one being security. Having a separate and secure network connection for your guests means that your business’s data is being protected. It isolates guest devices from your primary network and therefore reduces the risk of unauthorised access to sensitive data.

Having a separate network connection for your guests will lead to optimal performance being maintained; guests having access to a dedicated network won’t impact the bandwidth available to your internal operations, therefore ensuring your business is always running smoothly.

Why Use Guest Wi-Fi?
One of the key reasons to use guest Wi-Fi is for privacy and compliance. A separate network ensures that guests will not have access to your internal resources, files, or sensitive data, reducing the risk of unintentional breaches and ensuring compliance with privacy regulations. Evolve’s Guest Wi-Fi solution is Level 1 PCI-compliant, ensuring your data is always protected. Additionally, with guest Wi-Fi such as EvolveODM, your business has access to controlling the network by implementing authentication methods such as guest access keys.

There’s also a chance to improve your customer retention rate with guest Wi-Fi, as visitors will appreciate high speed connection whilst they’re on your premises. In today’s world, internet access is expected, so free Wi-Fi makes your company stand out and is very convenient for your guests.

Moreover, EvolveODM provides your business with marketing tools. An easy-to-use portal allows you to personalise a landing page for your guests with a customisable interface and offers. The platform also allows you to gather marketing data, customer demographics and behaviours in order to create a bespoke Guest Wi-Fi portal for your guests.

For more information about our guest Wi-Fi services, feel free to contact the team at Evolve any time. We’d be happy to answer any questions you may have.

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